The presentation of the media consumption research in Kyrgyzstan will take place in Bishkek

 

Internews in the Kyrgyz Republic, in collaboration with the research and consulting company "M-Vector," will present the findings of the media market research in Kyrgyzstan, titled "Perception and Behavior of the Media Audience in Kyrgyzstan. 9th Wave."

Date: December 19, 2023

The main goals and objectives of this research include:

• Analysis of the preferences of the country's residents in the media sphere.
• Development of the domestic media market.
• Providing users with practical information for decision-making regularly.

The media research was conducted across the entire country, including seven regions of the Kyrgyz Republic, as well as Bishkek and Osh (3600 respondents). The questions covered five key blocks: television, digital broadcasting, print media, radio, and the internet.

The research results and presentation materials will be useful for representatives of the media community, professionals in the field of mass communications, representatives of international and donor organizations, and businesses.

The analytical report will include:

1.    Audience profile based on key demographic indicators: gender, age, income level, etc.

2.    Current rating of internet media.

3.    Share of the viewing audience and radio station audience.

4.    Average size of the daily and weekly audience of television channels and radio stations in Kyrgyzstan.

5.    Current rating of social networks and messengers.

It is worth noting that the company "M-Vector" has been conducting regular media market research in Kyrgyzstan since 2011. The previous "8th Wave" was conducted in 2017.

 

Program here. 

You can download the presentation "Perception and Behavior of the Media Audience in Kyrgyzstan. 9th Wave" from December 19, 2023, on the following resources:

• Facebook page of Internews in Kyrgyzstan – https://www.facebook.com/internewskg
• Website of the company M-Vector – https://m-vector.com/

 This research was conducted with the support of the "Media-K" project by Internews in Kyrgyzstan, funded by USAID in Kyrgyz Republic.